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Before launch day, I was flipping through new about Reverse: 1999 and to my surprise the game’s developers managed to get a collaboration with Good Smile Company to create their own Nendoroid for both Sonetto and Vertin.
For the uninitiated, Nendoroids are a series of collectible figures manufactured by Good Smile Company. They are typically depicted as characters from anime, manga, or video games and are designed with a large head and smaller body to give them a cute appearance.
Additionally, there is a huge following for Nendoroid collectors and it’s so rare for a game to get this kind of deal before the game launches globally.
The news can be seen as below:
Why is this a big deal?
In the case for Reverse: 1999, both these Nendoroid models will increase the awareness of the game game. For example, previously Good Smile Company has released Nendoroids of characters from a wide variety of games, including popular games like Fire Emblem and NieR: Automata. This collaboration helped to introduce new fans to these games, and it can also help to keep existing fans of the respected games engaged.
This is marketing done right from the people behind Reverse: 1999
Bluepoch (the game’s developers) collaborating with Good Smile Company to produce Nendoroids is a great way for companies to market their products and characters. I am glad they made this move so early into the game’s existence and I believe it is a relatively low-risk investment with the potential to generate significant benefits.
Personally, I think I’ll be getting at least one of the two Nendoroid for Reverse: 1999 because the Nendoroids are super cute I would like to show my support to the devs.
